The
Potential of Debit
Consumers themselves have created the growing demand for on-line
debit cards, which directly access deposit accounts, by making
them one of the fastest-growing payment types at the point of
sale. Consider the following:
Between
1995 and 1999 alone, on-line debit transactions increased
from 775 million to 2.9 billion. That's a compound annual
growth rate of 55%.
By 2003,
on-line debit transactions are projected to reach 13 billion
a year.
With Smart
Card Systems, you'll be in an ideal position to profit from
all the strengths of on-line debit processing:
A flat,
low-cost tender fee structure makes Smart Card Systems on-line
debit processing the lowest-cost form of guaranteed payment
available. Compare that with credit cards or off-line debit
transactions through credit card issuers, which are usually
based on a percentage of purchases, and your savings can be
enormous.
Real-time
payment, with authorization or denial just a few seconds after
a shopper swipes a card and enters a PIN - but before he or
she leaves with merchandise - eliminates the risk of accepting
a bad card or check.
Since
the cardholder's secret PIN replaces a signature, the possibility
of fraud is reduced significantly.
Compared
with cash, on-line debit purchases lead to higher average
tickets and increased impulse buying.
Direct
links are tied to virtually every debit card network in the
nation, including STAR®, MAC®, Cash Station®,
NYCE® and Pulse®.
BIN
(bank identification number) technology identifies off-line
debit card transactions and prompts the consumer to enter
a PIN (personal identification number) converting the purchase
to more profitable on-line debit processing on the spot.
BIN
management automatically updates BINs and downloads files
at the store-level to safeguard against invalid transactions,
whether on-line or off-line.
Direct
processing of adjustments are with each regional or national
debit network.
WHY
TAKE DEBIT/CHECK CARD PROPERLY?
Fact:
About 30-40% of credit cards used today to pay for products/services
are now debit/check cards. This trend can result in a
significant volume of savings in monthly Visa/Mastercard
processing rates and fees.
Credit
Card Charge
Debit
Card Charge
If
you process a $100 debit card order on your terminal,
and do not have a PinPad, this is what it will cost
you:
If
you process a $100 debit card order, and your customer
enters their PIN number on your Pin Pad, this is what
it will cost you:
1.68%
plus .20¢ transaction fee
$
.55¢ or Less
Depending on Debit Network
Total
Cost
Total
Savings with PinPad:
$1.88
Per Transaction
$1.33
TOTAL SAVINGS
PER TRANSACTION
For
more information on our rates, packages, and equipment, call Internet
Sales Department at (817) 689-9055
SPEAK
TO AN MERCHANT
EDUCATOR
Prefer to speak to an Merchant Educator regarding a Merchant
account with Smart Card Systems? Please provide your contact information
and we'll contact you within 24 hours!
